It’s one thing to start a clothing business in Nigeria, it’s another thing to be able to take advantage of the huge online platforms and sell your clothes faster.
Many Nigerian fashion designers and clothes sellers know this that is why they want to learn how to sell and move to these platforms.
If we really look at it. There thousands of advantages to selling clothes or any of your products online.
It’s cheaper to renting a shop in a high brow area and furnishing it just in hope that customers will come and buy.
It also reduces capital in the sense that you will not need to hire staff in running your online clothing store because an online clothing store can be managed by one person (you or any person you choose if you’re preoccupied with other things like your regular 9 – 5 job).
Yes, I’m saying this because I’ve been in the men’s clothing business for a while now and I’ve been selling my clothes on the internet asides my 9 – 5 job – although doing these two has its downsides which I may share later on if time permits me.
Another benefit of selling online is that it gives you the opportunity of meeting hundreds if not thousands of customers all in one place (platform) at once.
Just recently, A friend on mine in this same business with me told me he delivered some clothes to a customer in Abuja. This is what I’m saying.
I’ll share everything with you in this article how all this is possible, just stick with me to the end to see the unlimited ways of selling clothes online in Nigeria.
Is Clothing Store Business in Nigeria Lucrative?
I know this is a question on your mind because it’s your first time going into the business and you want to be sure what you’re going into.
Well, yes starting a clothing store is profitable in Nigeria if you have the guts to approach people and you know where to buy your clothes at cheaper prices to sell at higher prices.
Although the price of clothes varies according to their brands, you can still make a huge profit selling even if you sell the most expensive brands and if you know how to market and sell things in general.
To some men, the ability to sell to anyone at any price is a gift while to others they believe it is a skill that can be learned.
Well, that’s what I believe. The ability to sell things at any price you wish is not a gift, it is a skill and it can be learned. I learned this some years ago through some materials I read then. Maybe one day I’ll share this on the blog.
But asides all I’ve said, I still want you to go to the market and see things for yourself because like we say “seeing is believing”.
If you have a close friend who owns a boutique that can expose these secrets to you but if you don’t, you don’t need to worry because…
1. Everyone wears clothes in Nigeria which makes your clothing business a business people can do without.
2. Today’s men are really trendy and don’t joke with what they wear.
3. People want good customer delivery in the comfort of their homes. So since you’re going with online sales, they’ll buy from you more than the regular boutiques around them.
There are many more reasons asides the reasons I mentioned above but these are the 3 valid reasons I am sure of.
Where to Buy Cheap Clothes in Nigeria
Again this is a bit twisted because I’ll say it depends on your location (where you live in Nigeria).
But there are 2 major markets in Nigeria as regards buying cheap clothes for resale 1 is Aba in Abia state and 2 is Eko/CMS in Lagos state. If there are other major markets in Nigeria that deal with the selling of clothes in a large scale please let me know in the comments below.
Mind you, you can still be cheated in these markets if you don’t take your time and make proper ground checks before buying clothing in these 2 popular markets in Nigeria.
The best advice I can give you here is to meet someone who knows someone in the market to connect you with the sellers there. In other words, you’ll be brought in as an insider.
Do you have a way of navigating these 2 markets in Nigeria? Please share it in the comment.
How to Start Clothing Business in Nigeria
1. Get Your Capital
We all know it’s impossible to start a business like this without capital except of cause you already have an aunt or uncle that is in this business that you can get clothes from on credit and payback after you have sold the clothes.
So getting your capital is really what you want to do here.
How much do you plan on starting with?
Do you want to start small and then grow the business?
Or you have enough money and you want to go in fully. The choice is totally up to you and your capital determines the bracket you fall in.
2. Purchase Clothes
The next step after gathering your capital is to go buy the clothes.
Like I said earlier, where you are (stay) in Nigeria determines where you’ll go buy. Depending on the brands you want to sell or for the sex you want to sell, and if it’s just selling of clothing materials, the price ranges.
But make sure you are buying at the lowest rate possible for selling at a high rate. For example, buying an item of clothing at 2500 and selling at 5,000
3. Add Price Tags
There is a reason why price tags are added to the displays of clothes at the clothing mall. This is to make sure clothes are not sold mistakenly for a lower price.
After bringing your clothes from the market, the next step is to add price tags to these clothes.
I started doing this when I mistakenly sold one of my leather belts half the initial selling price. This pained me because I couldn’t go back to the customer to tell him the belt he bought was below its selling price.
So except you are Albert Einstein you should have a price tag on your clothes so as not to mistake the prices.
4. Meet Customers
My best advice here first is to sell to family and friends because you need all the encouragement to keep on with the business. So meet your mum, dad, aunt, brother, friend anyone that you know likes fashion, falls under what you sell and sell to them.
After exhausting all these people the next step is to go meet people you don’t know which can be done by one on one approach also known as offline or online which I’m about to move to now.
Where to Sell Clothes Online in Nigeria
Instagram is first on our list because it’s the first social media platform people use now and spend more time on. Facebook used to be in this position until the series of problems it’s been having lately like security, so many have ditched it for Instagram.
However, to run a successful clothing line on Instagram you must first create a profile and start uploading pictures of your snapped clothes.
You should tag your friends, tag celebrities and Instagram influencers as you’re doing this so that your products will appear on their profile too even if they don’t comment on your pictures.
After doing this for quite a while, you should run a systematic advert to reach more people on Instagram.
By systematic, I mean choosing the right day, time, age of users you want to see your product, and so on. Running your advert any time of the day will be a total waste of time and resources.
Facebook is still useful despite its ups and downs recently plus the fact that you might not need to run a paid ad on it if you have many friends like 2,000 friends above.
But then again the time and day you post these pictures determines greatly how far they will go. I’ve noticed posting my pictures on Saturday evening reaches more people than posting on Wednesday.
And I’ve noticed why. Nigerians are always busy on weekdays and even when they get home most time they just want to eat, watch TV, and sleep.
This one is a bit different from all the ones I’ve mentioned so far because it’s not a social media platform. However, you can still sell clothing on a blog – if you have one.
All you need to is create a page and upload pictures of your clothes to that page.
Note: This only works if your blog attracts enough traffic and have built enough trust with Nigerians.
Online Selling Platforms in Nigeria
So far now, Jiji is still the most stress-free online platform to sell things in Nigeria.
It’s doesn’t take time in terms of creating a profile for customers to see your product and call you.
It appears on google.
There are so many products I’ve googled that has led me to Jiji to meet the sellers.
But however, to speed things up. You can run a paid advert.
Jumia is also a good platform but it takes time to get your product in their online mall. You need to do documentation and also pay a certain fee.
Also, I heard you’ll need to be paying them a certain percent each time someone buys your product through their platform. I don’t know how true this is. Let me know in the comments if it is.
But I’ll say this platform is not profitable if you’re just starting out because it can drain all your funds.
Konga is also the same jumia because they do the same thing and I hear they also have the same process in allowing you to sell on their mall.
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This a video on clothing business in Nigeria for further knowledge.