How to start a barbing salon business in Nigeria and make huge profit.
Yesterday I went to barb my hair and trim my beard and I dropped another N400 as usual for payment of service rendered. I do this at least twice in a month just to make sure I look sharp and nice and I guess you too.
We don’t have a choice except you don’t have beards in your genetic make-up. Like my barber will always say “you need me more than I need you”.
Prior to yesterday, two weeks earlier when I visited him we were in a good mood and alone in the salon so I decided to ask him some questions about his barbing business. I wanted to know if he’ll tell me how he started or just decide to hide the business secrets but however, he talked and I was glad he did.
These are his details.
On a good weekend (Saturday and Sunday) he said he makes N24,000 minimum and if there are more customers he could make as much as N30,000.
Keep in mind that his barbing business is a sole proprietorship business. So he enjoys the profit alone.
And it was not surprising to hear him talk about how much he makes on weekends because I know some other barbing salons earn much more. So I decided to know why this was such a big deal to him.
Then he went further to give me a break down of his expenses. According to him because he owns his container – the barbing shop, he only pays for the land he uses which is N2,500 per month. On electricity, he pays N1,000 because he shares with other shops.
For fuel and generator maintenance he pays 1,000 per week meaning N4,000 per month and uses 5,000 for the repair and maintenance of his gen.
Expenses of Barbing Salon of Benue Guy
- Land lease per month = N2,5000
- Electricity Bills = 4,000
- Fuel = 4,000
- Generator maintenance = 5,000
Total Expenses = 15,000
This is the breakdown of how much he spends monthly to keep his barbing salon going. But when we talk about the profit he makes a whooping profit of N96,000.
Take note, I have not added the barbing services from Monday to Friday if I did this should be about N150,000 monthly. And if I am deducting his total expenses from N150,000 my Benue guy makes give or take N135,000 naira monthly.
That’s more than what some bankers make monthly as a salary.
And this got me thinking if handwork (rendering services) can make this much why are Nigerian youths looking for white-collar jobs?
It’s like we’ve been coursed or jinx to think that white-collar jobs are the only option out of poverty.
Who said barbing salon business is not lucrative (if you know what you’re doing). This was a wake-up call for me.
What if this guy was charging N1,500 or N2,000 for his barbing service or not let’s not even go too far? What if he was charging N600 – N800?
So today I’m going to be sharing with us how to start a barbing salon business in Nigeria and how to make massive profits.
Also, I’ll after much study and findings I’ll be sharing with us some of the mistakes my Benue guy was making – basically why his profit has not doubled or tripled. This is not to make jest of him because I’ve already had a sit with him on this.
This is for us to learn so that you will not be trapped when you finally start yours. Trapped in the sense that you’re not making enough profit yet you cannot close the business or advance further. I call this stagnancy in business but the common term many people use is “it’s still manageable”.
So without further ado let’s go into it right away.
How to Start Barbing Salon Business in Nigeria
1. Learn How to Barb
Except you just want to go into barbing salon as an investor (probably you establishing the business yourself and looking for a barber(s) to barb for you) it is very important to learn how to barb first.
In fact, I’ll say this is the most important part of the business. No customer will be ever satisfied with you barbing nonsense with hair despite the comfort you give them when they visit your salon.
What the use a beautiful all equipped salon that its barbers cannot barb good hairstyles.
It’s just like buying a beautiful car that has a bad engine.
If you’re able to understand this aspect of the business and take your time to learn well it won’t matter where your shop is located at or how crappy it looks people (customers) will look for you. In fact, the will stock you
A co-worker of mine as once followed me from our working place to my barbershop just because he liked the way my barber barbs my hair.
This tells you that distance has no barrier sometimes when it comes to getting what customers want.
So you really need to take your time and learn first how to barb.
How Long Does it Take to Learn Barbing in Nigeria?
This usually depends on the boss or oga you’re going to learning from. While some bosses believe that you have to learn for 1 year some believe you can still learn it perfectly within 3 – 6 months.
Most bosses are never certain but they’ll all tell you one thing for sure – the period you use in learning totally depends on how much effort you put into it.
It is just like learning how to play musical instruments. It’s not about the time you put into it. It’s about how serious and passionate you are about it.
There’ve been cases of many people learning handwork at a particular period and some learn on time so therefore to freed while some take more time before they are freed. I think it’s also about how fast you can learn.
Learn and whilst you’re learning don’t just learn the barbing aspect, learn the business aspect. How your boss treats his customers. How he pays bills. How he maximizes his profits. Basically how he manages his business in general.
After learning to be sure you’ve really learned the skill offer to barb hair for your junior ones for free. Since they pay less attention to themselves they are likely to pardon any mistakes you make while barbing, unlike adults.
And if you don’t have younger ones, you can offer to barb children’s hair for free.
I have seen this happen at the barbing salon I used to barb where the boss instructs one of the learners to barb the hair of customer’s children and after he or she is done, the boss looks at the haircut and add one or two corrections to guide the apprentice.
Learn by barbing for children and when you’re now getting it and have perfected it to an extent you can now start barbing for adults.
2. Start Home Service
After learning the barbing skill, most business advisers will advise you to go and rent a shop immediately and start barbing for customers but we all know this doesn’t happen most of the time in real life successfully. People will have to know you well before they can drop their hard-earned money for your service.
This is the reason so many writers start a blog first before writing their first book and so many photographers do free photoshoots for free before they start charging for their services.
People (customers have to know you first, what you stand for (your brand) and how far you’re going in your barbing business before they can invest in you or your business directly or indirectly.
This is why I strongly recommend home service barbing first.
Another reason why I suggest home service barbing first is to have something doing first if you can’t afford a shop immediately you’re done with your learning. Instead of waiting for the big break to get money to open your shop you can start home service first.
And I must be honest with you getting your first customer for the home service barbing might be the toughest for you but if you’re able to get one at the end and you do the service well – I mean barb the hair well your haircuts will speak (advertise) for you.
Your customer’s friends will start asking “who is your barber?” and before you know it your customer will have no choice than to introduce you and your service to them.
This is what happened to me earlier that made a co-worker of mine come to my area to barb his hair all the way from our workplace.
Render home service for like a year or 2 and use the money you’ve gathered from it to register your business and rent a shop.
3. Buy Barbing Salon Equipments/Tools
At this stage, you need to go to the market and buy your barbing equipment/ tools.
These barbing equipment includes:
List of Barbing Tools for Barbing Salon in Nigeria
- Hair clippers
- Hair Trimmers
- Barber Shears
- Barber Comb
- Straight Razor
- Sterilizing and Disinfectant Supplies
- Professional Hair Dryer
- Barber Chair
- Barber Shop Hair Products
- Reception or Waiting Couch
- TV or Music Player
Barbing tools/equipment prices vary but one major factor is where you buy them. What you buy should depend on your budget. You can buy the necessary ones now and as time goes by you can buy others.
4. Get Name and Logo for Your Barbing Salon
In as much as making a brand for your barbing salon is important, you shouldn’t spend tons of money on it as a business starter.
My best advice for you here is that you look for a graphic designer that can do a good job for you by suggesting a perfect name and creating a good logo that makes you stand out within your budget.
In as much as branding is important, what people (customers) really think about your business is what matters.
Branding experts will tell you “branding is not your logo, it’s not even your brand name. it is what customers think about your goods or services”.
Also, keep in mind that when it’s time to generate a name for your barbing salon you need a name that your customers can easily spell and easily remember. Don’t worry, one of these days I will write an article on how to brand your goods and services in Nigeria just in case you’re still confused about this.
A simple logo also matters. The more complex it is the harder it is for people to understand. Just think of what you represent and give the ideas to your graphic artist. He will bring these ideas to life.
5. Register Your Barbing Salon
The registration of any business is very important in Nigeria now than ever and your barbing salon should not be exempted but however despite the fact that about 80% of the registration as been made easy by the Nigerian government it can still be stressful to register a business if it’s your first time so you can outsource this out for an agent to do for you.
Depending on the agent you can be charged from N20,000 to N35,000 so you can go for any agent that can do it for you within your budget.
Particulars for Registering Your Barbing Salon in Nigeria
- Business Name
- Business Logo
- Address of Business
- Name of Owner of Business
- Utility Bill
Submit all these particulars to the agent and sit back and he’ll get this done for you at the right time. In about 3 – 4 weeks.
When you register your business on time it keeps your mind at peace and makes you focus on other important parts of your business.
6. Rent a Shop or Space
Renting a space or a shop for your barbing salon business in Nigeria can be daunting especially if you’re trying to eat your cake and have it.
And by that I mean not having enough or should I say abundant money yet you want to rent a space or shop in a place that thousands of people pass daily.
it’s a normal marketing strategy shop owners use. If the shop is located in a place like the main road or market the price of such shops are inflated than if the shop is in a small area.
So the question is “what do you do here?”
You just have to look well. There’s always a location that is nice and serene yet is highly populated with good yearly rent. This is the kind of area you should go for.
Also, consider the standard of living of the people living in the area. You can’t start a barbing salon business in a place like Mushin and say you want to charge N2,500. Not one customer will enter your shop to barb and if peradventure they give it a try, they will not come back.
The area is very important when it comes to making profits from this business it can also be a pitfall. Drop your comment on this step if any of the parts I explained looks confusing and I’ll try my best to reply to you as soon as possible.
How Much Does it Cost to Set-Up a Barbershop in Nigeria
There’s no specific amount as regards this because it all depends on the state and area you’re in. for example, the cost of setting up a barbing salon in Abuja will be totally different from the cost of setting it up in Enugu.
It all depends on the area in the sense that the cost of setting up a barbing salon in Maitama, Abuja is different and far expensive than the cost of setting it up in a random village in Enugu.
There’s no fixed price to this. You just have to decide where you want your salon to be and how much you can afford.
7. Start Attracting Customers
If you really followed my step 2 instruction it should be easy to attract customers now that you have opened a barbing salon.
All you need to do here is to start informing the customers you did home service for about your new shop. If possible give them crazy discounts just to drag them to your shop.
Also, you can tell them that they’ll have more discounts if they can refer people (customers) to your shop
There are tons of methods for attracting customers to your shop. Don’t worry, you can send me an e-mail if you have challenges with this.
8. Prepare Accounts
This is one thing I like the Igbos for no offense to other tribes in Nigeria. To the Igbos every naira counts so, therefore, everything must be accounted for down to the least. This seemed to have worked for them a lot.
It’s hard for an Igbo guy to fail in business because this is one of his secrets.
You need to prepare necessary accounts for your barbing salon business if you really want to make big money from it. Not doing this will put your business in jeopardy because you will not be able to monitor your expenses and when you cannot monitor your expenses and profits your business will collapse.
This was one of the mistakes my barber Benue Guy was making. Hopefully, he is doing it now so he can be sure of his numbers.
9. Get More Barbers
Many of us reduce the value of our businesses. We don’t even know what it’s capable of. All we are concerned about is if it is making a particular profit year in year out but this is not how it should be.
A mentor of mine will say “Your business is not really a business until it can survive without you” and I can’t agree less with this business quote.
One of the things I noticed about Benue guy was he doesn’t have workers to work for him especially if and when he is not around.
When he is not around probably because he traveled for a week he will lock his shop all in the trust that he is loyal customers will wait for him to come back.
This has worked for him for a while but I don’t think it will work for him forever besides if he employs more barber this will increase his profits although he will have to pay them wages.
But let’s look at it from the bright side.
When it’s time for your business to grow let it grow don’t be selfish because you want to enjoy the proceeds alone.
10. Establish Branches
Grow your barbing business and open branches but take it one branch at a time. You can borrow money from banks to do this if you have the accounts to proof your barbing salon is doing fine financially.
Learn; read more on how to progress in your business and God will take care of the rest.
Barbershop business in Nigeria is a lucrative business if you can see the potential gold in it. Be positive and don’t let anyone discourage you if it is the business of your dreams.
Believe and chase it!
Start now and I’ll be waiting here for you if you need any advice.
Lastly, give this article thumbs up by sharing it with your friends. I believe they’ll thank you for it.